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McDonald's coffee to hit supermarkets | Business

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McDonald's coffee to hit supermarkets
McDonald's coffee to hit supermarkets

(USA TODAY)Not too many years ago, this would have been unthinkable:  buying a bag of McDonald’s-branded coffee at the grocery store.

But to say that coffee is hot — and that McDonald’s MCD is now a big name in coffee — is an understatement. So, McDonald’s and Kraft KRFT today announced plans to sell McCafe brand coffee at the supermarket beginning in early 2015.    And no wonder.  The typical working American spends $21.32 a week on coffee, reports Statista, the statistics portal.

“There is a huge demand for at-home options,” said Greg Watson, senior vice president of McDonald’s U.S. Menu Innovation, in a statement. “It was a natural, next step to provide customers with McCafe coffee to enjoy in their own home.”

The coffee will be made with 100% Arabica beans.  But McDonald’s is arguably late to the grocery store coffee party.  Big rivals like Starbucks and Dunkin’ Donuts are already there.

Formats for roast and ground coffee will include: Premium Roast, Breakfast Blend, French Roast, Colombian, Premium Roast Decaf, French Vanilla, Hazelnut and French Roast Whole Bean.

On-demand single cups will include: Premium Roast, French Roast and Premium Roast Decaf.

McDonald’s and Kraft have not yet set a price for the coffee.

McDonald’s stock was up about .50% at mid-day.

 

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